Need inspiration for your next event? There are four little letters and one big festival that’ll smack you in the face with inspiration: SXSW.
Austin draws over 300,000 people from all around the world -- so, it’s no surprise that top brands stake their claim in Austin early and expensively (like spending weeks building elaborate sets and activations, renting out pricey venues a year in advance, bringing in the biggest talent from every industry... you know, the usual).
This year's SXSW proved just how effective experiential marketing is to customer engagement and brand awareness. From HBO’s immersive Westworld experience to Tinder’s Swipe Sessions party at the Mohawk, we count down our favorite SXSW experiences this year.
Event planners: take notes.