To effectively promote and throw a successful webinar, there’s a lot of work you have have to do upfront -- and I mean, way before you send out that first webinar invite.
As marketers, we’re busy -- after a while, our promotions for all our webinars start to look the same. But the secret to really driving webinar registrations is twofold: (1) make sure you know what your goal is, then (2) tailor all your promotions to reaching that goal.
At Webinar World, ON24’s conference for B2B marketers looking to up customer engagement, our VP of Marketing, Amy Holtzman -- alongside our Sr. Client Education Manager, Pete Richardson -- revealed the 4 questions you need to answer to put together a killer webinar promotion strategy.
Webinar pages don't have to be boring. Watch the 7 Design Principles of Highly-Converting Landing Pages, as our Sr. Client Education Manager, Pete Richardson, shares practical design tips for all your webinar promotions.