Set the theme, Search for speakers, Show value, and then Sell.
Once you start doing that, you're gonna start to see some success. People are gonna start to confirm. They're gonna show interest. They're gonna start to reply. And what we found -- our secret weapon -- was once they showed even an inkling of interest, we immediately sent them a detailed speaker brief.
Now, there's a lot to that speaker brief so I'm gonna save that for a future episode. We're also gonna cover all sorts of things, like how to do onsite management of speakers, how to really get them to stay on message, how to extract that value and turn that into an entire content plan.