If you're in this industry, if you've chosen this profession, I have to believe that you're not only brought into this, you've become obsessed with it. You've fallen in love with it like I have.
But the irony is: in today's day-and-age as I look at the global ecosystem of events, many of what we call special events aren't really that special anymore.
It could be for a lot of reasons. It could be because you're tied up in the minutia of the event, or you've got so many events you can't focus on this one. You don't feel like you have enough budget or enough resources to really execute on a surprising moment. It can be all of these things.
What I want to do is I want to recommit us. I want to remind us why we got into this. It's to get people to feel that expression that I saw when I was standing backstage. It’s to make people stop in their tracks and to forget the future and the past and think about where they are in that moment.
When we do that, we can do some very powerful things. We can get them to remember more. We can get them to feel more. We can get them to build deeper relationships.