Though online channels pumped new life into publishing ventures – and even gave birth to some – many publishers are now outgrowing their digital strategies. In fact, numerous online media companies are finding their survival is in question.
The smartest publishers are diversifying with events and working with partners to throw great ones. By doing so, they not only facilitate and grow relationships with readers, sponsors, media partners, and advertisers, they also increase their brand reach, get more subscriptions, and close the gap between advertisers and readers (for hard-hitting proof, check out these stats).
But events aren’t easy, and knowing where to start and what to focus on is key. Here are best practices we gathered from the top event marketers in the publishing game: